Children of the Web

The relationship between children and information is highly significant – something Neil Postman pointed out in his book The Disappearance of Childhood. The main point Postman makes is that Childhood and Adulthood are defined by the access (or lack thereof) to information, and that the boundaries between the two notions have blurred since the advent of TV.

The increasing complexity of generational marketing

Media Update Editor, Daniel Munslow, is currently attending at the AMASA media planning workshop at Little Switzerland in the Drakensburg. He is reporting on the workshop on Media Update. 
Marketers have realised that it is important to adopt different marketing strategies when marketing to different generations. And of course, while the specific ideological frameworks that shaped [...]

Rebel or diva… what’s your scene?

Feeling bored? Wondering which ‘scene’ you fit into? Waste a bit of time by visiting the American website, www.yourscenesucks.com, for a funny look at the different ‘types’ of folk out there. Started by Rob Dobi, the basic premise of the site is that there are 20 basic ‘scenesters’, and that we all fit into a [...]

Have your say with Youngblood5

5FM recently relaunched Youngblood5. This is a revolutionary, interactive cyberspace portal, intent on mobilising the country’s youth as a positive force for change.
Developed for 5FM listeners to document any causes, concerns or interests they are passionate about, Youngblood5 also enables them to connect with like-minded individuals, and expose their views to the broader South African [...]