Branding innovation with Facebook

Recent research reveals that advertisers are taking advantage of social networking tools such as Facebook, to boost their branding presence. Coca-Cola, Starbucks and Kraft, for instance, are all using Facebook to generate consumer insight. For example, Coca-Cola’s main page on Facebook now has over three million ‘friends.’ Michael Donnelly, Director of Worldwide Interactive Marketing says that the fan-page was [...]

Starbucks uses social media to brew its new campaign

According to the New York Times, Starbucks has launched a new ad campaign aimed at a new generation of coffee drinkers. The coffeehouse chain is putting up new advertising posters in six major cities in America, and to further spread its message, it is attempting to make use of the power of social media by [...]

Digital evolution… yay or nay?

Gillian Reagan of The New York Observer wrote an interesting blogpost titled “Digital Doomsday” a few weeks ago.
In it, she describes a spoof of the Evolution of Man chart, where the final picture is a man hunched over a computer, looking “just as simple-minded as the furry fellow at the back of the line”. She [...]