Keeping social media social

Sometimes it seems like we have all got so caught up in using social media for business/publicity purposes that we have forgotten to be social. Our Twitter posts are all about our latest ideas or innovations, and blogs are written constantly, by whomever we can find who has a little spare time, just so that [...]

Starbucks uses social media to brew its new campaign

According to the New York Times, Starbucks has launched a new ad campaign aimed at a new generation of coffee drinkers. The coffeehouse chain is putting up new advertising posters in six major cities in America, and to further spread its message, it is attempting to make use of the power of social media by [...]

The Grid: keeping South Africans connected

In a social-media saturated world, there always seems to be room for one more social network with an innovative approach to keeping its users connected. The Grid is a South African mobile social network that allows users to chat to their friends, keep track of their locations, and share things they like, from a cell [...]

Allowing information to find you

In a blogpost by Mark Cuban, he discusses how Twitter and Facebook compete with Google in an era where social media are becoming more and more significant in business and social life. As is discussed so often, we partake in so many social networks that the idea exists that it is no longer necessary to [...]

Could you live without being connected?

In today’s culture, where we have become accustomed to being connected to a network of people and information at the touch of a button no matter our location, it seems that the tools required to maintain that connectivity are viewed as more important than items which, in the past, we vowed we would never live [...]

Children of the Web

The relationship between children and information is highly significant – something Neil Postman pointed out in his book The Disappearance of Childhood. The main point Postman makes is that Childhood and Adulthood are defined by the access (or lack thereof) to information, and that the boundaries between the two notions have blurred since the advent of TV.

OFF=ON – making the offline world more webby?

“OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like [...]

Have your say with Youngblood5

5FM recently relaunched Youngblood5. This is a revolutionary, interactive cyberspace portal, intent on mobilising the country’s youth as a positive force for change.
Developed for 5FM listeners to document any causes, concerns or interests they are passionate about, Youngblood5 also enables them to connect with like-minded individuals, and expose their views to the broader South African [...]