Newsclip expands on social media

This morning, Newsclip hosted the final leg of it’s quarterly seminars at the Bryanston Country Club. Amy Linnell of the Marketing Strategy department gave attendees insight into how to engage with the social media space properly. The key lies in both the quality and quantity of your efforts – one needs to be actively involved from [...]

Simply having an online presence is not the answer

Sean Williams recently summed up key points from an article he had written for the Institute of Public Relations on communication strategy – and one of the points really hits home hard. Williams states: “Social Media is no panacea… We know that the creation of social networks – and the action of dialogue within these communities [...]

Media spotlight on Confederations Cup; IPL

The media has been abuzz with mentions of sports activities over the past two months. First, the Indian Premier League (IPL) arrived on our shores, and mustered nearly 24 000 media mentions from the beginning of March to the end of May, with an Advertising Value Equivalent (AVE) of R300-million. The Confederations Cup followed in [...]

New York Times’ Skimmer gives snappy snippets

We were chatting about ‘new ways of receiving the news’ in the office last week, and spoke about how sometimes all you want is an overview or summary (much like Newsclip’s daily in-house News Reviews summaries)… and it seems the New York Times website picked up on these thoughts!
iLearn blogged this week that the New [...]

Newsclip’s tour of the Caxton printing press

This week, a team from Newsclip took part in a fascinating tour of Caxton’s printing press in Industria, where Caxton’s community newspapers, as well as the Citizen, The Sowetan and the Financial Times are printed. The sheer size and sound of everything involved in the printing process, from the machinery to the giant reams of [...]