Taiwan boosts tourism through blogging and incentive

 
I came across an article describing an interesting marketing strategy of sorts today.
The Tourism Bureau of Taiwan has come up with a novel idea to create awareness about Taiwan by offering 50 pairs of backpackers the opportunity to visit the country for four days, on a budget of $200 per day, and blog about Taiwan’s [...]

Blogger ethics and paid reviews

Chris M has brought up the increasingly relevant topic of whether bloggers should let their readers know whether a blog post/review has been paid for or not. 
As more and more PRs are seeing the value of establishing relationships with bloggers, bloggers are increasingly bombarded with press releases and requests to review products and services. 
Chris suggests that it [...]

OFF=ON – making the offline world more webby?

“OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like [...]