Global commenting systems: making the web more social or robbing websites of value?

In the social media space, with the ever-increasing attempt to make the web more social and encourage more user-generated content, several systems have been created which allow users to comment on even those sites that do not permit comments. This is done by creating a layer over the web so that the comments are not part [...]

Simply having an online presence is not the answer

Sean Williams recently summed up key points from an article he had written for the Institute of Public Relations on communication strategy – and one of the points really hits home hard. Williams states: “Social Media is no panacea… We know that the creation of social networks – and the action of dialogue within these communities [...]

The snowballing social media space

Mack Collier of The Viral Garden blogs that Social Media isn’t going away, so we should ‘either get on the bus, or get left behind’.

He adds that people who are constantly using social media for their campaigns (thinking that it supercedes all communication tools that came before it); as well as those who keep pointing out [...]

Keeping social media social

Sometimes it seems like we have all got so caught up in using social media for business/publicity purposes that we have forgotten to be social. Our Twitter posts are all about our latest ideas or innovations, and blogs are written constantly, by whomever we can find who has a little spare time, just so that [...]

Could you live without being connected?

In today’s culture, where we have become accustomed to being connected to a network of people and information at the touch of a button no matter our location, it seems that the tools required to maintain that connectivity are viewed as more important than items which, in the past, we vowed we would never live [...]

Fix your corporate blog

As a follow up to my post last week titled: ‘Two simple steps to increase your blog traffic’, I just had to mention Mack Collier’s excellent post on The Viral Garden, titled ‘Five reasons why your company blog sucks’.
Collier uses a catchy headline to draw attention and mentions key points that one MUST change if [...]

Two simple steps to increase your blog traffic

Mack Collier of The Viral Garden recently wrote a post titled “Better post titles work, and here”s the proof”. He explained how the blog’s highest traffic received in a single day was 1 508 visitors, but on posting a story titled Six reasons why no one likes you online, the blog increased its [...]