The snowballing social media space

Mack Collier of The Viral Garden blogs that Social Media isn’t going away, so we should ‘either get on the bus, or get left behind’.

He adds that people who are constantly using social media for their campaigns (thinking that it supercedes all communication tools that came before it); as well as those who keep pointing out [...]

Do you trust everything that appears in the blogosphere?

Over the past few weeks, I’ve been exploring the need to curate news that has been sourced online. One of the defining elements of the blogosphere and online communities is that they are open and easy to access. However, this means that there is hardly ever any checking of facts (unless comments are a tad [...]

Dave Duarte`s Value Creation in a WWW Model

Dave Duarte of the Creative Commons recently created a model to describe “how value is realised in today’s fast-paced, largely unpredictable markets.” He adds that this model of value creation suits stable, predictable markets and industries where the consumer doesn’t have many alternative choices of products and services to fulfill their needs. The company thus needs to [...]

Why do YOU blog? Get it right.

Much has been said in the South African blogosphere lately about the state of, well, blogging.
The debate revolves around the quality of blogposts, which has led to a distinction between professional and amateur blogging – namely blogging as a professional on a certain topic or industry; or blogging for the sake of sharing your [...]