Posted on September 7, 2009 by leigh3a
On a slightly different tangent from my recent posts concerning the need to curate news sourced online, for accuracy and verification purposes, I was horrified to learn that popular Seth Rotherham of the award-winning 2oceans blog, had not been credited as a source in a ‘breaking news’ story in a local traditional newspaper. When confronted, the [...]
Filed under: online | Tagged: 2oceans, accuracy, blog, blogosphere, exclusive, journalism, news sourced, online, public interest, Seth Rotherham, sources, traditional paper, verification | Leave a Comment »
Posted on August 13, 2009 by leigh3a
The Times reports that Durban pastor and prominent ANC member, Vusi Dube, slammed South Africa’s leading soapie,Generations, on Facebook earlier this week, calling the show a ‘disgrace’ to black people and accused the SABC of subjecting its viewers to ‘junk’.
Generations’ Artistic Director, Mark Graham, responded to the criticism by stating that the purpose of drama is [...]
Filed under: online | Tagged: ANC member, blog, criticism, Durban pastor, facebook, fan, Generations, Mark Graham, SABC, social media, South Africa, The Times, Vusi Dube | Leave a Comment »
Posted on August 11, 2009 by leigh3a
Most South Africans will have heard by now that Standard Bank (SB) has rebranded it’s slogan once again, from ’simpler, better, faster’ to ‘moving forward’.
The rebrand comes with a vigorous embrace of social media, with the launch of a new-look Standard bank blog and a definite ‘moving forward’ mood.
Take, for example, the following online conversation as [...]
Filed under: online | Tagged: better, blog, faster, moving forward, ostrich approach, rebranded, Simpler, slogan, social marketing strategy, squatting, Standard Bank, Standard Blank, The Grid, Vincent Maher, Vodacom | 1 Comment »
Posted on July 9, 2009 by leigh3a
Building on my post from yesterday, I’ve decided to look into the changing face of journalism, and the new opportunities (and sometimes threats) offered by ‘new’ social media. According to Gino Cosme of Cosmedia, social media refers to the: “collective intelligence of internet users, the communities and web real estates they frequent, and the content [...]
Filed under: Media News, online | Tagged: 20FourLabs, blog, changing face, citizen journalism, comments, Cosmedia, facebook, Gino Cosme, journalism, link, Matthew Buckland, Melissa Attree, new media, platform-agnostic, prosumer, social media, social networks, target audience, traditional, Twitter, vodcast, websites | Leave a Comment »
Posted on April 28, 2009 by kerryn27
I came across an article describing an interesting marketing strategy of sorts today.
The Tourism Bureau of Taiwan has come up with a novel idea to create awareness about Taiwan by offering 50 pairs of backpackers the opportunity to visit the country for four days, on a budget of $200 per day, and blog about Taiwan’s [...]
Filed under: Blogging | Tagged: blog, blogging, global, international, Internet, marketing, online, out of the box, social media, travel | Leave a Comment »
Posted on March 23, 2009 by leigh3a
iLearn blogged that today’s Vimrod cartoon ‘highlights how pedestrian everyday issues could be turned into online opportunities’ – this got me thinking… who hasn’t wondered where ‘the other sock’ ends up? (I personally subscribe to the ‘Island of Lost Socks’ idea – click here to read the Island of Lost Socks poem, which explains the single sock’s [...]
Filed under: Blogging | Tagged: blog, iLearn, Lost Sock Memorial Day, lost socks, online, Sock Island, Vimrod | 1 Comment »
Posted on January 28, 2009 by Pat
Chris M has brought up the increasingly relevant topic of whether bloggers should let their readers know whether a blog post/review has been paid for or not.
As more and more PRs are seeing the value of establishing relationships with bloggers, bloggers are increasingly bombarded with press releases and requests to review products and services.
Chris suggests that it [...]
Filed under: Uncategorized | Tagged: blog, blogger relations, blogosphere, brands, ethics, marketing, public relations | Leave a Comment »
Getting your story out there – the changing face of journalism
Building on my post from yesterday, I’ve decided to look into the changing face of journalism, and the new opportunities (and sometimes threats) offered by ‘new’ social media. According to Gino Cosme of Cosmedia, social media refers to the: “collective intelligence of internet users, the communities and web real estates they frequent, and the content [...]
Filed under: Media News, online | Tagged: 20FourLabs, blog, changing face, citizen journalism, comments, Cosmedia, facebook, Gino Cosme, journalism, link, Matthew Buckland, Melissa Attree, new media, platform-agnostic, prosumer, social media, social networks, target audience, traditional, Twitter, vodcast, websites | Leave a Comment »