Starbucks uses social media to brew its new campaign

According to the New York Times, Starbucks has launched a new ad campaign aimed at a new generation of coffee drinkers. The coffeehouse chain is putting up new advertising posters in six major cities in America, and to further spread its message, it is attempting to make use of the power of social media by [...]

Nando’s cocky commercial

 
I’m sure everyone has seen, or at least heard about, Nando’s TV commercial featuring a puppet parodying ANC Youth League (ANCYL) leader, Julius Malema. The commercial was not received well by the ANCYL and after talks between the fast food brand and the ANCYL, Nando’s agreed to take into consideration the concerns raised, while at [...]

Laughing with The Crazy Store this election time

It was with joy that I noticed one of my favourite local comedians, Alan Committie, in a TV ad for The Crazy Store, making light of the elections.
ZOOM Advertising (another favourite of mine, as it’s carbon neutral) has produced a series of 15-second TVCs for The Crazy Store. This is the first time 
 
the retailer has [...]

OFF=ON – making the offline world more webby?

“OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like [...]