Nando’s cocky commercial

 
I’m sure everyone has seen, or at least heard about, Nando’s TV commercial featuring a puppet parodying ANC Youth League (ANCYL) leader, Julius Malema. The commercial was not received well by the ANCYL and after talks between the fast food brand and the ANCYL, Nando’s agreed to take into consideration the concerns raised, while at [...]

The increasing complexity of generational marketing

Media Update Editor, Daniel Munslow, is currently attending at the AMASA media planning workshop at Little Switzerland in the Drakensburg. He is reporting on the workshop on Media Update. 
Marketers have realised that it is important to adopt different marketing strategies when marketing to different generations. And of course, while the specific ideological frameworks that shaped [...]

e.tv’s new American weather man

There’s no doubting the fact that eNews and e.tv’s new weather man Derek Van Dam, is American. He picked up a bit of flak at first for a few fumbles and mis-pronounciations, but is so earnest about what he does, it’s hard to find fault. Besides, how many of us born-and-bred South Africans can glide [...]