Who are you speaking to in the social media space?

ImageIn our office, we all have some level of social media presence, varying from using Twitter as a platform to spread our articles, to keeping our Facebook and Twitter audiences up-to-date with our every move and thought. But who are we really talking to out there? Sure, we may have hundreds of followers and friends, but how many of them really care about what we’re saying – do they even take notice?

Klout goes a little way to provide these answers by showing just how much influence you have online, as well as your level of engagement and amplification in the social media space. Klout Scores ranging from 1 to 100 are based on True Reach (the size of your engaged audience based on your followers and friends who actively listen and react to your online activity), Amplification Probability (the likelihood of your tweets and status updates generating actions) and Network Score (how influential your engaged audience is).

There are several pros and cons to using the tool, which you can read about in my editorial desk article this week, but at the end of the day, while it might tell you you’re influenced by Justin Bieber when you’ve never even tweeted about him, as COUP’s online marketer, Gavin Coetzee, points out, it is one of the very few systems for the measurement of online influence out there currently, and this is becoming an increasingly valuable tool, especially for marketers wishing to operate successfully in the social media space.

So, if you’re serious about tweeting for business or pleasure, then perhaps it’s time to visit www.klout.com to find out just what your Klout is in the online world. Then share your thoughts below…

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