The shift to online has not only meant efficiency and faster communication, but an array of options that seem to have begun to offer online users the option to withdraw from their realities and escape into an online world. Newsclip’s Analysis team thinks that we might be on the verge of losing the human touch. This is fundamental because no matter how much faster we can send information out there, we are still communicating with people. Many leaders in the field have recently underlined this importance – the need to be authentic, honest and human. In terms of the marketing mix – are you taking these questions into account?
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