The increasing complexity of generational marketing

Media Update Editor, Daniel Munslow, is currently attending at the AMASA media planning workshop at Little Switzerland in the Drakensburg. He is reporting on the workshop on Media Update. 
Marketers have realised that it is important to adopt different marketing strategies when marketing to different generations. And of course, while the specific ideological frameworks that shaped [...]

Rebel or diva… what’s your scene?

Feeling bored? Wondering which ‘scene’ you fit into? Waste a bit of time by visiting the American website, www.yourscenesucks.com, for a funny look at the different ‘types’ of folk out there. Started by Rob Dobi, the basic premise of the site is that there are 20 basic ‘scenesters’, and that we all fit into a [...]