As any teenager will tell you, popularity is a fickle thing. Wikipedia defines this as the elusive quality of being well-liked; well-known; or in demand.
Not just a concern for teenagers – life is all about reaching for unattainable goals, being seen as ‘one of the best’ – and this is no different in the blogosphere. As a result, many bloggers have taken to offering tips on how to ‘become more well-known, more quoted, and more linked to’. In other words, more popular.
So you’ve registered a blog, you have funky ideas… but how do you build an audience that will keep coming back for more? Popular local blogger, Laurian Clemence (A.K.A Peas on Toast), states the following: “I think just from my experience, it’s all about how you write – not what you write about. A good example of this would be a very popular blog called ‘The Most Boring Blog In the World.’ The blogger writes two to five lines each day on inanimate objects – it’s true genius.” Peas adds that it’s important to engage and interact with an audience – replying to their comments, asking them questions, and making some posts interactive should get the ball rolling.
Good advice. Also keep in mind that while content is key, blogs that look good and are designed nicely also attract readers. Any blog with content that is controversial; pushes the envelope slightly; feeds drama; or is on a personal level, is generally popular as it is entertaining and creates a diversion from ordinary life.
Post your ways of increasing blog readership below.